Summer Marketing: 3 Simple Tips...

OK, it's summer, time for fireworks, barbeques, and vacations. It can also be time to get a jump start on making a some improvements with your marketing efforts. Since it's summer, let's go with just 3 quick tips that can make a big improvement:

1. Inventory Your Brand -- Make an list of all your marketing materials business cards, letterhead, brochures, etc.  Is everything consistent, update to date, and where you want it to be?  Does your brand need a facelift or a complete overhaul?  Also, include all touchpoints with the public from your phone answering message to your office lobby, they're all part of the brand image.
   
2. Plan an Event -  From choosing the venue, crafting the communication, sending the invitations, following up with RSVPs, 2-3 month is an aggressive plan from start to finish. So if you’re planning for this Fall you better get started today.
   
3. Update your Website - Summer is a perfect time to take a closer look at your website to see if it's meeting your goals and the needs of your customers.  Is your website engaging to viewers to take an action of some type and does it give the a reason to return? If this answer is no, you'd better take a closer look and figure out why.  There are many new and cost effective ways to enhance your site to be more interactive. Maybe even add a blog...

Common-Sense Marketing Advice – For  practical, no nonsense approach to effective marketing contact bill@wmmcguire.com | 973-216-4152