Monday, June 1, 2015

Summer Marketing Tip | June 2, 2015: It Starts with a Plan

The old adage “Plan your work and work your plan” may be cliché but is often the difference between success and failure to execute your marketing goals.

Start by defining very specific and measurable goals. Try to set short term and long term goals that are reasonable and achievable. Next, develop a strategy that details the tactics, resources, budget, and schedule.

For instance, if you’re thinking about your website, assign a staff member to become familiar with the features and benefits of the different content management systems (CMS) and hosting services, such as Word Press and Media Temple.

Determine what internal and external resources are required for design, photography, copy writing, etc. Plan for 2-3 month to complete the entire project. - See more at at my Morningstar ByAllAccounts article.

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