Webinars, Whitepapers, Events are all great marketing opportunities. They’re also often a repeated activities which presents a great opportunity for continuous process improvement. 3 quick tips to get you going in right direction:
- Start with a clear plan—what’s your budget, logistics and
resource needs, schedule and, most important, what do you want to accomplish from
- View all marketing initiatives as “works in progress”—always be looking for small adjustments along the way that can push the needle
forward to success. You should also be nimble enough to make changes midstream, if required.
- Conduct post-program assessment—take the time to review what worked, what didn’t, and what to change for next time around. And document everything, set both quantitative and qualitative goals for the next time around.
These simple steps can make a big difference between failure and success in your marketing efforts. For more ways to improve your marketing, read ‘ 5 Tips to Jump Start Your Marketing this Summer ’
Bill McGuire is principal of W.M.McGuire, a full service marketing firm serving the Registered Investment Advisor (RIA) community. We help businesses grow by applying common-sense marketing with a keen eye towards your budgets, deadlines and results. Let us help you with your marketing plan, contact by email firstname.lastname@example.org or (973) 216-4152