According to the 2014 FA Insight Study showed:
- Only 50 percent of surveyed firms developed an annual marketing plan.
- Just 32 percent of firms had a position dedicated to marketing or new client growth.
- Target your market. "You can't be everything to everybody,"
- Identify your value proposition. What makes you unique in what you do.
- Develop and execute your plan with explicit strategies and goals"Return on investment is key.
Read the full article on the CNBC FA Hub.