Make a list of all of your marketing materials;
- Is everything consistent, up-to-date, and how you envision them?
- Does your brand need a facelift or a complete overhaul?
You may not need to change everything all at once. In fact, it’s best to make changes in phases. Determine what the priorities and goals are for each component. The best place to start is often with your logo. Minor design refinements can produce major changes. The main thing to keep in mind is that you can’t do everything at once. Focus on those areas and activities that matter the most and will have bottom line impact.
And when you make the list, try to include every touch point to your clients and prospects. Your phone answering message and email signature are part of the brand image. The little things can make a big difference. For more, see ‘5 Tips to Jump Start Your Marketing this Summer’ http://byallaccounts.morningstar.com/blog/423-5-tips-to-jump-start-your-marketing-this-summer.html